Siemens operates at the intersection of global trade, technology, and industry. In a world defined by fragmentation, the challenge for their in-house intelligence team was shifting the organization's focus from reactive incident handling to proactive geostrategic thinking, preparedness and crisis resilience. By partnering with Clock&Cloud, Siemens has accelerated this shift, moving toward a dynamic, scenario-based approach that empowers decision-making across the enterprise.
From Reactive to Proactive — The "Zoom Out" Effect
For a global conglomerate, the noise level is constant. The initial challenge for the Siemens in-house intelligence team was the tendency to react to many issues that hit the news cycle.
The partnership with Clock&Cloud has been instrumental in reshaping this focus. According to Matthew Kish, Head of Situation and Intelligence Analysis, the platform allows the team to zoom out, shifting attention away from isolated incidents and toward the broader geostrategic developments affecting Siemens.
Andrew Pratt, Team Deputy of Situation & Intelligence Analysis team, notes that the platform acts as a filter for relevance, bringing key topics to the surface. Instead of scrambling to find information after an event, the platform sparks internal conversations early, either reinforcing the team's current assessments or forcing them to constructively challenge their own understanding before a crisis hits.
Enabling Collaboration — A Catalyst for Structured Thinking
Geopolitical analysis is rarely a solo endeavor. For Siemens, Clock&Cloud acts as the anchor for a distributed team, serving as a catalyst for more structured and informed collaboration.
Matthew highlights a critical operational shift, the elimination of the information scramble. Andrew emphasizes that the platform facilitates a culture of constructive challenge. Because the underlying logic and indicators are visible to everyone, team members can compare viewpoints and debate the validity of assumptions. With the new collaboration feature, the team can start constructive conversation within the Clock&Cloud platform. This turns the analysis into a collaborative stress-test.
To be more specific, rather than just consuming the information and insights originating from the Clock&Cloud platform, the team uses the platform to facilitate the comparison of viewpoints. It enables colleagues to constructively challenge each other's assumptions, moving to evidence-based analysis. Overall, this approach allows Siemens to take a longer-term view. Instead of reacting to daily noise, they identify specific monitoring points and tripwires for future risks. This means the team isn't constantly firefighting; instead, they are assembling a sprinkler system - watching for the specific pre-defined signals that indicate a scenario is becoming reality, allowing them to act well in advance of the market.
Building Cross-Department, Shared Understanding
One of the most significant impacts of the platform has been bridging the historical gap between security and business functions.
At Siemens, geopolitics is no longer treated as a siloed security concern. Matthew explains that the platform’s focus extends intrinsically to direct business impacts—specifically supply chains, trade routes, tariffs, sanctions, and trade disputes. By linking these commercial parameters directly to geopolitical developments, the platform allows the intelligence team to speak the language of the business units.
This linkage enables the intelligence team to provide actionable insights to business colleagues. For example, dynamically updated market entry reports in the Clock&Cloud platform have become highly valuable tools for regional management. These reports are used to spark necessary, evidence-based conversations with local business teams about the realities of operating in complex environments. This helps corporate security to better enter wider business and thematic conversations about the realities since they are talking their language.
The ultimate goal goes beyond just sharing reports. Matthew suggests that the vision is to integrate the platform's data directly into Siemens' wider corporate systems. Clock&Cloud’s goal is that this kind of thinking that already exists within Siemens would ultimately create a seamless, business-related understanding of the geopolitical world, where geopolitical insight isn't just a slide in a presentation, but a data point integrated step-by-step into the corporate decision-making infrastructure.
The Rise of "Scenario Literacy"
Perhaps the most defining metric of success has been the increase in what the team leaders calls "scenario literacy" across the company.
Andrew notes that the scenarios originated from Clock&Cloud platform have become a cornerstone of the entire project. The platform allows the team to model potential futures, providing the business with the nuanced context needed to navigate uncertainty rather than avoid it.
There has been a palpable cultural shift. Matthew points out that the business side of Siemens now actively expects this level of foresight, and that there is a "pull" mechanism: following a significant geopolitical development, business colleagues are proactively asking for the scenarios. They don't just want to know what happened; they want to know the range of potential outcomes and what these outcomes mean for Siemens.
Operationally, the platform serves as a critical force multiplier. Matthew views it as the essential tool that fills the gap between the massive demand for proactive geopolitical intelligence and the reality of limited resources. It allows a lean, centralized team to service a global organization, providing the detailed, scenario-based analysis that business units demand even when the team size restricts their ability to personally generate every single assessment from scratch.
Future Potential — AI and Integration
Looking ahead, the collaboration is focused on deepening the technical integration to match the evolving needs of the business.
Siemens is looking to expand the scope of coverage to capture the next big thing, hoping to be able to rely on the platform to identify emerging threats before they become headlines. Beyond that, there is also strong interest in the platform’s evolving AI capabilities. Matthew notes that the value lies not just in data collection, but in synthesis. The vision is to use AI to rapidly distill complex developments into concise understanding for busy executives.
Ultimately, the roadmap points toward an integrated, bi-directional ecosystem. Siemens sees potential in eventually ingesting Clock&Cloud’s enriched data directly into their internal AI tools to add high quality contextual data. Conversely, Clock&Cloud is developing the architecture to ingest corporate data, such as specific supplier lists and asset locations, directly into the platform. This two-way flow would allow the system to map external geopolitical volatility specifically against the client corporation’s unique commercial footprint, creating a seamless loop between proactive geopolitical understanding and internal strategy.
Partnership with Clock&Cloud
Beyond the technology, the relationship is defined by a refreshing level of candor and agility.
Matthew emphasizes that this is not a static vendor-client relationship. He values the honesty and transparency of the collaboration, noting that Clock&Cloud does not over-promise but instead focuses on rapid execution. When Siemens provides feedback, the team is quick to listen and, crucially, quick to implement changes. This tight feedback loop ensures the platform evolves alongside Siemens’ needs. This builds trust.
Andrew highlights a specific nuance that builds customer confidence: the platform’s "confident writing." In the intelligence industry, there is often a tendency to hedge—to offer vague, safe assessments to avoid being wrong. Clock&Cloud takes a different approach. The team is willing to make clear, definite assessments even in uncertain environments. Andrew notes that even if an assessment isn't always 100% correct in hindsight, providing a firm, well-reasoned stance is far more valuable than ambiguity. It gives Siemens a solid baseline against which to test their own thinking and strategies.